7 Tools You Can Use To Improve Your Small Business
Being a small business owner can be a challenging situation, especially at an early stage. But you don’t have to do everything alone, thanks to modern technology and the internet. We now have several free tools for small business owners that can take their small business to the next level. These free resources for small business owners can reduce the stress you go through in your daily marketing and advertising campaigns, as well as improving your brand in the eyes of the target audience and driving sales.
Pushing your business out to the word doesn’t necessarily have to be costly. Here are some free tools you can leverage to improve your small business:
1. Canva
One of the most critical aspects of your marketing campaign is attractive designs and how you communicate your ideas in a scenic way.
Do you need a professional design for your product or service without the cost or skill? Canva is your best bet. With thousands of design templates on the platform, you can use Canva to create social media flyers, infographics, blog graphics, product alerts, and a lot more easily. Canva can turn you into a super designer overnight with little or no budget, or prior expertise. You only need to practice constantly and understand your brand identity enough.
Get Started at Canva.com
2. Hootsuite
Trying to publish different individual social media messages with your time is not ideal, breeds low engagement, and can be exhausting.
When you sign up on Hootsuite, you get to manage several social media handles from one dashboard.
You can plan posts, monitor mentions, interact with followers, and evaluate the productivity of your social media content free of charge. It is your ideal business tool and solution for monitoring and controlling your social media accounts anytime you want.
Get started at hootsuite.com
3. Dropbox
Most small businesses are making use of Dropbox to share files with their clients and work on documents from several devices. You can save all your files to the cloud and access them from anywhere. You can also share them with colleagues, clients, or anyone through emails.
When you sign up, you get a free 1GB, which is mostly enough for a small business. You can buy more if you need more storage for your small business.
Get started at dropbox.com
4. Shopify
Shopify is an incredible platform for small businesses to start, nurture and scale their businesses through amazing business tools that make it easy.
It is ideal for businesses of all types and there are several experts on Shopify ready to help you on your journey to take your business online. Shopify has helped more than 1 million businesses globally and this number keeps increasing every day and your business can also benefit from the security and array of tools ranging from an e-commerce platform, analytics, and others.
Get started at shopify.com
5. Google Drive
As a small business owner, you should always be around where your business is. However, some situations warrant us to move. Google drive is a tool that helps you stay mobile and at work anywhere. It performs all the tasks you can do on Microsoft office, but it is unique because you can access your files wherever you are in as much as there is internet access.
Work on documents with your colleagues, monitor spreadsheet changes as you make some edits, and share with clients rapidly within a jiffy free of charge.
6. WordPress
It is still unbelievable to some of us that the money pot for blogging and its maintenance is free to a pulp. What are you waiting for today as a small business owner? Sign up on WordPress and create beautiful blog posts that will represent your business well and position you as an authority in any niche you are. It also has thousands of add-ons to make the management of the blog easy and straightforward. You can’t have enough when it comes to WordPress.
Get started at wordpress.org
7. Google Analytics
To understand and monitor all your marketing campaigns, and discover whether you are making progress or need to adjust your strategy, you need to understand how Google Analytics work. It enables you to understand where your target audiences are, what they need and how you are satisfying their needs.
Google offers free analytic tools that help owners of small businesses to evaluate what is going on well in their marketing strategies and how they can adjust when results are not forthcoming.
The tools above are some of the essential tools for small businesses that are aimed at aiding small businesses to grow.
Go through them, and determine the ones that might be effective for your kind of business. You will be glad you did.
